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DSM Sells Personalized Nutrition to Viocare

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By: Sean Moloughney

Editor, Nutraceuticals World

Royal DSM has sold DSM Personalized Nutrition, LLC to Viocare, Inc., Princeton, NJ. DSM will remain involved in the business as a minority shareholder in Viocare through DSM Venturing. Financial details of the transaction were not disclosed.

Personalized Nutrition was an Emerging Business Area in the Innovation Center. As announced in September 2010, the focus was moved to other EBA’s and Personalized Nutrition activities were to be partnered, exited or transferred to other parts of DSM. DSM Personalized Nutrition’s corporate wellness business will become part of Viocare’s operations, and a representative of DSM Venturing will join Viocare’s Board of Directors.

Rob van Leen, Chief Innovation Officer of DSM, commented: “Our investment in Viocare in conjunction with the divestment of our corporate wellness business allows Viocare to further expand and mature this business, while concurrently enabling Viocare to continue to advance its leadership position as a supplier of scientifically validated software tools for the nutrition and wellness community.”

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